TBWA\Hong Kong releases The Tale of Two Cities episode 1

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Written By

Adrian Tse

Date

March 29 2016

HONG KONG - The Tale of Two Cities is a three-part video series that examines the cultural formation of startups, makers and content creators in Hong Kong and Helsinki.

In episode 1, ‘Formations’, TBWA\Hong Kong go to Helsinki to attend Slush, one of the biggest startup events in the world. Featuring Jan Cho, general manager and Anne Chan, head of production at TBWA\Hong Kong, the episode explores how Slush has grown to be more like a religion than a tech conference for startups. In conversations with startups at the event and TBWA\ Helsinki, Cho and Chan discover the roots of startup culture and the spirit of innovation in Finland, which they believe hold a key to advancing the creative advertising industry.