Standard Chartered Bank and Maxims | How Hainan sold Hainan Deliciously

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Standard Chartered Bank and Maxim's needed to promote a new Hainan menu.

The word Hainan coincides with the name of a former-Miss Hong Kong who was famous from playing the role of an empress in an early 2000s TV show. This was used to create a viral video campaign.   

Adrian Tse