Lee Kum Kee | Taste is in the details


TBWA Hong Kong leverages kawaii cooking trend for Lee Kum Kee global campaign.

This campaign, phase two of an effort that launched last year, kicked off on digital and social media in 17 markets: Canada,  Australia, New Zealand, Japan, Korea, Singapore, Malaysia, the Philippines, Vietnam, Hong Kong, China, Taiwan, the United States and Europe.


Adrian Tse