One True Snap | American Eagle Outfitters
Fashion brands use influencers as mannequins. Having them dress up, pose, and take selfies has become a formula. The one-dimensional usage of influencers lacks authenticity.
Snapchat caused a global frenzy when it launched Spectacles last fall. We came up with the idea to show authenticity through the eyes of influencers with it, before it was even on sale. We got a pair on eBay and gathered local influencers and made the world's first branded content with Spectales, snapping one full day in the lives of these influencers.