SmarTone | We’re for Smiles

An integrated relaunch campaign that involved a multi-level reengineering of the SmarTone brand. The ‘inside-out’ process of such depth was the first for the 24-year-old company.

Adrian Tse
adidas | Climaheat Snowrun

A climate-controlled VR fitting room game that lets customers experience the adidas Climaheat jacket in brutal winter conditions to change the rules of winter retail marketing.

Brendan Ma