Upstart
We believe that big ambitions need bold ideas that break conventional territories.
Only 10% of the ~4,000 startups in Hong Kong succeed while only <1% evolve to become unicorns.
We share with Hong Kong startups an entrepreneurial spirit and a hunger to disrupt for a larger share of the future. Through our partnership together, we will further fortify Hong Kong’s status as an international innovation hub.
Business Matching
Gain access to a diverse portfolio of global brands through TBWA for go-to-market opportunities.
Discuss brand partnerships or co-create through workshops and consultancy with our clients.
Co-Development with Brands
Leverage our expertise in co-developing brand experiences together based on your products and emerging technologies across marketing needs.
Growth Consulting
Know what and where the opportunity is by sizing the market opportunity and identifying the disruptive growth potential from mapped customer sources.
Disruptive Storycrafting
Focus on your product while we formulate your story, build brand platfoms that drive meaning across the right audiences, and plan for your lift off.
Develop the most compelling pitch story towards potential investors and partners.
Brand Identity
Establish a unique identity that will differentiate yourself with a visual identity system including logo, taglines, guidelines and its applications to various mediums.
Sales Enablement & CRM
Awareness, engagement and action full funnel approach to drive acquisition. Leveraging social, search and performance marketing in a data-informed approach. Planning and launching integrated campaigns to cater larger awareness and acquisition efforts. Making full use of communications, PR and brand experiences to create maximum impact.
Content Production
Applying the brand into social strategy, producing content, and operating social on a day to day basis for the needs of the platforms.
IPO Strategy
Refine business model and strategy, refresh brand messaging for investor audience, produce pitching materials, website and social content production, roadshow management.
We’ve been doing this for companies big and small.
TRANSFORM THE COMPANY
We helped change the way the world saw Accenture – from backend delivery services provider to the C-suite’s trusted transformation partner.
CAPTURE WHITESPACE
We helped dental startup Zenyum, identify new audiences and develop strategic plans to accelerate growth.
REGAIN MARKET SHARE
We helped budget Android phone, Nuu Mobile, reposition itself and translate it into a brand campaign.
BECOME A CATEGORY OF ONE
We helped Apple challenge the PC dominance and rise to become the most valuable company on the planet.
GROW TO BECOME MAINSTREAM
We created an actionable brand platform that helped Airbnb scale without losing its soul.
ESTABLISH A UNIQUE IDENTITY
We helped Riot Games design studio, Kudos Production, stand out from the intense gaming industry in China with brand strategy, VI, content and web experience.
ENTER NEW MARKETS
We developed a brand playbook, collaterals and GTM strategy for Tik Tok Ads to launch internationally.
DRIVE UP ACQUISITION
We helped Quickbooks expand its client base via precision marketing, making the most of CRM and the digital ecosystem.
RECREATE THE PROSPECTING EXPERIENCE
We helped Lexus to become a top 3 luxury auto brand in market share by reimagining the test-drive experience for urban exploration.
Ready to disrupt?
Here's our info.
Inquiries
Anne Chan
Head of Growth and Product