TBWA HONG KONG: FORMULA ELECTRIC RACING 'WE ARE ALL DRIVERS'
August 25 2016
In the lead up to the Formula E racing spectacle in October, TBWA and Formula Electric Racing (Hong Kong) Limited has launched an integrated creative campaign that aims to capture the spirit of Hong Kong through the symbol of racing.
The campaign focuses on the idea that Hong Kong is full of individuals that strive for progress and uses influencers to tell the story.
‘We are all Drivers’ will run on television, print, outdoor, events, social media and digital. The campaign is unique because the 2016 FIA Formula E HKT Hong Kong ePrix is the first electric motorsport race in Hong Kong and the first motorsport event in the city for over 30 years.