adidas Climaheat: Snow Run


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December 2 2016

With the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay. 

While ordinarily, customers would try on apparel in a conventional fitting room, the adidas VR fitting room exposed customers to weather effects including audio, visual and temperature control. The fitting room environment simulated training in cold weather, which added a degree of realism to the “snow run” that customers were challenged to complete in the VR game. Passersby on the street outside of the adidas store were also able to see inside the fitting room via a physical window.