Hong Kong people are familiar with credit cards while cash rebate and airline miles are always appealing to price-sensitive customers. Standard Chartered took a data-driven micro-content approach to reach relevant customers to better promote its Simply Cash Visa Card.
Read MoreKipling, a global accessories brand, originated in Antwerp the city of fashion, has appointed TBWA\Hong Kong as their strategic and creative partner for its SS18 and FW18 seasonal campaigns in Asia Pacific.
Read MoreWith TBWA Hong Kong, the brand jumps on the kawaii cooking trend for a global campaign.
Read MoreThe fit between Snapchat and apparel brand American Eagle Outfitters is clear, both share the same young, trend-aware audience, but as Snapchat Spectacles has only launched in the US, the surprise is that the brand is taking an early punt on the platform in Hong Kong.
Read MoreAmerican Eagle Outfitters has launched #WeAllCan, a brand campaign that aims to explore the power and influence of millennials and celebrate them as the voice of a generation in Hong Kong.
Read MoreAmerican Eagle Outfitters has teamed up with TBWA\ to launch #WeAllCan, a brand campaign that aims to explore the power and influence of millennials and celebrate them as the voice of a generation in Hong Kong.
Read MoreAmerican Eagle Outfitters has used Snapchat Spectacles in Hong Kong, despite the product not having launched there, as part of a video-led campaign.
Read MoreFashion company American Eagle Outfitters has claimed to become the first brand in Hong Kong to create content using Snapchat Spectacles in a campaign from TBWA\ Hong Kong.
Read MoreWinner list and awards-night photos for the Greater China region in the 2016 Campaign Asia-Pacific Agency of the Year Awards.
Read MoreThere’s no better way to know if a pair of running shoes fits you, or if a jacket is comfy, than to actually do a test run through the snow.
Read MoreWith the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay.
Read MoreWith the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay.
Read MoreWith the release of their Climaheat jackets, adidas teamed with TBWA Hong Kong to create a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay.
Read MoreHONG KONG – This year's edition of the Standard Chartered Arts in the Park Mardi Gras featured 'A Midsummer Night's Dream' theme over the weekend.
Read MoreThe VR game called Rhapsody of the Forest will launch at the iconic Standard Chartered Arts in the Park Mardis Gras, which returns to Hong Kong this year with the theme "A Midsummer Night's Dream", giant puppet parades, art stalls, stage performances and a weekend of visual and sensory art experiences for all ages...
Read MoreAt the 2016 Marketing Excellence Awards, Standard Chartered Bank Hong Kong has walked away with 11 awards and comfortably taken out the coveted title of Marketer of the Year...
Read MoreThe Bostonian Seafood and Grill restaurant, part of The Langham, Hong Kong hotel, has relaunched the restaurant brand with a social media campaign called #NothingToSeeHere as well as an interactive cocktail bar experience.
Read MoreHONG KONG - When Formula E debuted in Beijing in 2014, the concept of a silent motorsports event was as alien as the idea of going to a muted symphony.
Read MoreTitled ‘We are all Drivers’, a TV, print, outdoor, events and digital campaign created by TBWA\Hong Kong aims to promote the 2016 FIA Formula E HKT Hong Kong ePrix around the idea that Hong Kong is a city of individuals.
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