TBWA Hong Kong
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TBWA Hong Kong
Lee Kum Kee promotes big taste using tiny food
Lee Kum Kee promotes big taste using tiny food

With TBWA Hong Kong, the brand jumps on the kawaii cooking trend for a global campaign. 

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Brendan MaDecember 15, 2016Lee Kum Kee, Tiny food
Why American Eagle Outfitters is betting early on Snapchat Spectacles
Why American Eagle Outfitters is betting early on Snapchat Spectacles

The fit between Snapchat and apparel brand American Eagle Outfitters is clear, both share the same young, trend-aware audience, but as Snapchat Spectacles has only launched in the US, the surprise is that the brand is taking an early punt on the platform in Hong Kong.

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Brendan MaDecember 14, 2016AEO, snapchat, Spectacles
American Eagle Outfitters and TBWA\Hong Kong first to use Snapchat Spectacles in Hong Kong
American Eagle Outfitters and TBWA\Hong Kong first to use Snapchat Spectacles in Hong Kong

American Eagle Outfitters has launched #WeAllCan, a brand campaign that aims to explore the power and influence of millennials and celebrate them as the voice of a generation in Hong Kong.  

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Brendan MaDecember 9, 2016Aeo, snapchat, Spectacles
American Eagle Outfitters first to tap Snapchat Spectacles in HK to entice millennials
American Eagle Outfitters first to tap Snapchat Spectacles in HK to entice millennials

American Eagle Outfitters has teamed up with TBWA\ to launch #WeAllCan, a brand campaign that aims to explore the power and influence of millennials and celebrate them as the voice of a generation in Hong Kong.

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Brendan MaDecember 9, 2016AEO, snapchat, Spectacles
American Eagle Outfitters uses Snapchat Spectacles to film influencer ads in Hong Kong
American Eagle Outfitters uses Snapchat Spectacles to film influencer ads in Hong Kong

American Eagle Outfitters has used Snapchat Spectacles in Hong Kong, despite the product not having launched there, as part of a video-led campaign.

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Brendan MaDecember 9, 2016Aeo, snapchat, Spectacles
American Eagle Outfitters becomes first brand in Hong Kong to use Snapchat Spectacles
American Eagle Outfitters becomes first brand in Hong Kong to use Snapchat Spectacles

Fashion company American Eagle Outfitters has claimed to become the first brand in Hong Kong to create content using Snapchat Spectacles in a campaign from TBWA\ Hong Kong.

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Brendan MaDecember 9, 2016AEO, Snapchat, Spectacles
Agency of the Year 2016 winners: Greater China
Agency of the Year 2016 winners: Greater China

Winner list and awards-night photos for the Greater China region in the 2016 Campaign Asia-Pacific Agency of the Year Awards.

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Brendan MaDecember 6, 2016
adidas lets you try out winter gear in ‘real’ snow – in toasty Hong Kong
adidas lets you try out winter gear in ‘real’ snow – in toasty Hong Kong

There’s no better way to know if a pair of running shoes fits you, or if a jacket is comfy, than to actually do a test run through the snow.

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Brendan MaDecember 5, 2016adidas, climaheat, virtual reality
Adidas and TBWA Hong Kong create an in-store virtual reality fitting room that 'tests customers' in snow run cold weather conditions
Adidas and TBWA Hong Kong create an in-store virtual reality fitting room that 'tests customers' in snow run cold weather conditions

With the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay.

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Brendan MaDecember 2, 2016adidas, climaheat, virtual reality
adidas Climaheat: Snow Run
adidas Climaheat: Snow Run

With the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay. 

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Brendan MaDecember 2, 2016adidas, climaheat, virtual reality
Adidas and TBWA Hong Kong create an in-store virtual reality fitting room
Adidas and TBWA Hong Kong create an in-store virtual reality fitting room

With the release of their Climaheat jackets, adidas teamed with TBWA Hong Kong to create a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay.

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Brendan MaDecember 2, 2016adidas, virtual reality
Photos: Standard Chartered Arts in the Park
Photos: Standard Chartered Arts in the Park

HONG KONG – This year's edition of the Standard Chartered Arts in the Park Mardi Gras featured 'A Midsummer Night's Dream' theme over the weekend.

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Brendan MaNovember 16, 2016Standard Chartered Bank, virtual reality, Arts in the park
TBWA Hong Kong and Standard Chartered create a virtual reality game where kids reimagine nature
TBWA Hong Kong and Standard Chartered create a virtual reality game where kids reimagine nature

The VR game called Rhapsody of the Forest will launch at the iconic Standard Chartered Arts in the Park Mardis Gras, which returns to Hong Kong this year with the theme "A Midsummer Night's Dream", giant puppet parades, art stalls, stage performances and a weekend of visual and sensory art experiences for all ages...

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Joe ChoiNovember 11, 2016SCB, AIP
Standard Chartered named Marketer of the Year 2016
Standard Chartered named Marketer of the Year 2016

At the 2016 Marketing Excellence Awards, Standard Chartered Bank Hong Kong has walked away with 11 awards and comfortably taken out the coveted title of Marketer of the Year...

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Joe ChoiNovember 11, 2016Standard Chartered Bank, Marketer of the Year
TBWA Hong Kong relaunches The Bostonian without showing people in the restaurant
TBWA Hong Kong relaunches The Bostonian without showing people in the restaurant

The Bostonian Seafood and Grill restaurant, part of The Langham, Hong Kong hotel, has relaunched the restaurant brand with a social media campaign called #NothingToSeeHere as well as an interactive cocktail bar experience.

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Brendan MaNovember 7, 2016Bostonian, Cocktail bar
Formula E: Building a family-friendly, future-focused brand platform
Formula E: Building a family-friendly, future-focused brand platform

HONG KONG - When Formula E debuted in Beijing in 2014, the concept of a silent motorsports event was as alien as the idea of going to a muted symphony.

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Brendan MaOctober 7, 2016Formula E, We are all drivers
Hong Kong individualism sells city’s first electric motorsport race in campaign by TBWA
Hong Kong individualism sells city’s first electric motorsport race in campaign by TBWA

Titled ‘We are all Drivers’, a TV, print, outdoor, events and digital campaign created by TBWA\Hong Kong aims to promote the 2016 FIA Formula E HKT Hong Kong ePrix around the idea that Hong Kong is a city of individuals.

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Brendan MaAugust 25, 2016Formula E, We are all drivers
TBWA and Formula E HK attempt to capture local consciousness
TBWA and Formula E HK attempt to capture local consciousness

TBWA and Formula Electric Racing (Hong Kong) launched a campaign to stimulate interest in motor racing by incorporating local culture.

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Brendan MaAugust 25, 2016Formula E, We are all drivers
TBWA Hong Kong and Formula E touches local culture with 'we are all drivers' campaign
TBWA Hong Kong and Formula E touches local culture with 'we are all drivers' campaign

In the lead up to the Formula E racing spectacle in October, TBWA and Formula Electric Racing (Hong Kong) Limited has launched an integrated creative campaign that aims to capture the spirit of Hong Kong through the symbol of racing.

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Brendan MaAugust 25, 2016
Finding the right formula to drive the Hong Kong ePrix
Finding the right formula to drive the Hong Kong ePrix

In the lead up to the Formula E racing spectacle in October, Formula Electric Racing (Hong Kong) Limited has teamed up with TBWA to launch an integrated campaign “We are all drivers” that aims to capture the spirit of Hong Kong through the symbol of racing.

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Brendan MaAugust 25, 2016Formula E, We are all drivers
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+852 2833 2033 silvia.hellbach@tbwa.com.hk

TBWA\Hong Kong

 

16/F Cambridge House
Taikoo Place
979 Kings Road
Quarry Bay
Hong Kong

For any inquiries, please contact

Silvia Hellbach
Operations Director

silvia.hellbach@tbwa.com
+852 2833 2033

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