With travel restrictions remaining for the foreseeable future, Hennessy introduces the “Traveling Tastes” edition to their Masterclass by Declassified series, designed to whet the appetites of audiences across APAC who are feeling restless from the lack of travel.
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A piece of content can be used more than once if there’s a new way of spinning it. That seems to be a maxim Standard Chartered has taken to heart, repurposing its ‘Invest From Home. Bank From Home’ campaign to remind Hongkongers to stay vigilant.
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With the rise of the home bar, Hennessy Masterclass, which is part of the Hennessy Declassified programme, led by world-class mixologists, has launched an online ‘Home Edition’ series across Asia Pacific via Facebook Live as cities in the region continue to abide by the varying levels of lockdown amid COVID-19.
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As the virus crisis grinds on, not many brands in APAC have been brave enough to put themselves out there with work that not only references the pandemic but also goes about the business of promoting a product or service.
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Standard Chartered Bank Limited has launched a new campaign, “Invest from Home. Bank from Home”, as the city performs social distancing to tackle the outbreak of Covid-19. While Standard Chartered has temporarily closed some of its branches, the integrated campaign showcases various digital tools and services that help customers continue to fulfil their investment and banking needs from the safety of their home.
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While many brands have understandably reacted to Hong Kong’s civil upheaval by tightening belts, cutting costs, and battening down, TBWA\Hong Kong has stepped forward to announce the launch a product in opposition to this duck and cover mindset.
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TBWA has created the ‘Brave Bear Pack’, a new product that focuses on “hacking growth and providing cost-efficient solutions, which are much needed for survival in the coming financial winter.
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DxD specialises in delivering design as a business solution and differentiator, with TBWA’s Disruption strategy at the heart, and design craft that enhances consumer experience to propel brands to a new level of engagement.
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Hong Kong people are familiar with credit cards while cash rebate and airline miles are always appealing to price-sensitive customers. Standard Chartered took a data-driven micro-content approach to reach relevant customers to better promote its Simply Cash Visa Card.
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Kipling, a global accessories brand, originated in Antwerp the city of fashion, has appointed TBWA\Hong Kong as their strategic and creative partner for its SS18 and FW18 seasonal campaigns in Asia Pacific.
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