Lee Kum Kee promotes big taste using tiny food
With TBWA Hong Kong, the brand jumps on the kawaii cooking trend for a global campaign.
Why American Eagle Outfitters is betting early on Snapchat Spectacles
The fit between Snapchat and apparel brand American Eagle Outfitters is clear, both share the same young, trend-aware audience, but as Snapchat Spectacles has only launched in the US, the surprise is that the brand is taking an early punt on the platform in Hong Kong.
American Eagle Outfitters and TBWA\Hong Kong first to use Snapchat Spectacles in Hong Kong
American Eagle Outfitters has launched #WeAllCan, a brand campaign that aims to explore the power and influence of millennials and celebrate them as the voice of a generation in Hong Kong.
American Eagle Outfitters first to tap Snapchat Spectacles in HK to entice millennials
American Eagle Outfitters has teamed up with TBWA\ to launch #WeAllCan, a brand campaign that aims to explore the power and influence of millennials and celebrate them as the voice of a generation in Hong Kong.
American Eagle Outfitters uses Snapchat Spectacles to film influencer ads in Hong Kong
American Eagle Outfitters has used Snapchat Spectacles in Hong Kong, despite the product not having launched there, as part of a video-led campaign.
American Eagle Outfitters becomes first brand in Hong Kong to use Snapchat Spectacles
Fashion company American Eagle Outfitters has claimed to become the first brand in Hong Kong to create content using Snapchat Spectacles in a campaign from TBWA\ Hong Kong.
Agency of the Year 2016 winners: Greater China
Winner list and awards-night photos for the Greater China region in the 2016 Campaign Asia-Pacific Agency of the Year Awards.
adidas lets you try out winter gear in ‘real’ snow – in toasty Hong Kong
There’s no better way to know if a pair of running shoes fits you, or if a jacket is comfy, than to actually do a test run through the snow.
Adidas and TBWA Hong Kong create an in-store virtual reality fitting room that 'tests customers' in snow run cold weather conditions
With the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay.
adidas Climaheat: Snow Run
With the release of the adidas Climaheat jackets, adidas Hong Kong created a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay.
Adidas and TBWA Hong Kong create an in-store virtual reality fitting room
With the release of their Climaheat jackets, adidas teamed with TBWA Hong Kong to create a virtual reality fitting room at its Hong Kong adidas Sport Performance Flagship store in Causeway Bay.
Photos: Standard Chartered Arts in the Park
HONG KONG – This year's edition of the Standard Chartered Arts in the Park Mardi Gras featured 'A Midsummer Night's Dream' theme over the weekend.
TBWA Hong Kong and Standard Chartered create a virtual reality game where kids reimagine nature
The VR game called Rhapsody of the Forest will launch at the iconic Standard Chartered Arts in the Park Mardis Gras, which returns to Hong Kong this year with the theme "A Midsummer Night's Dream", giant puppet parades, art stalls, stage performances and a weekend of visual and sensory art experiences for all ages...
Standard Chartered named Marketer of the Year 2016
At the 2016 Marketing Excellence Awards, Standard Chartered Bank Hong Kong has walked away with 11 awards and comfortably taken out the coveted title of Marketer of the Year...
TBWA Hong Kong relaunches The Bostonian without showing people in the restaurant
The Bostonian Seafood and Grill restaurant, part of The Langham, Hong Kong hotel, has relaunched the restaurant brand with a social media campaign called #NothingToSeeHere as well as an interactive cocktail bar experience.
Formula E: Building a family-friendly, future-focused brand platform
HONG KONG - When Formula E debuted in Beijing in 2014, the concept of a silent motorsports event was as alien as the idea of going to a muted symphony.
Hong Kong individualism sells city’s first electric motorsport race in campaign by TBWA
Titled ‘We are all Drivers’, a TV, print, outdoor, events and digital campaign created by TBWA\Hong Kong aims to promote the 2016 FIA Formula E HKT Hong Kong ePrix around the idea that Hong Kong is a city of individuals.
TBWA and Formula E HK attempt to capture local consciousness
TBWA and Formula Electric Racing (Hong Kong) launched a campaign to stimulate interest in motor racing by incorporating local culture.
TBWA Hong Kong and Formula E touches local culture with 'we are all drivers' campaign
In the lead up to the Formula E racing spectacle in October, TBWA and Formula Electric Racing (Hong Kong) Limited has launched an integrated creative campaign that aims to capture the spirit of Hong Kong through the symbol of racing.
Finding the right formula to drive the Hong Kong ePrix
In the lead up to the Formula E racing spectacle in October, Formula Electric Racing (Hong Kong) Limited has teamed up with TBWA to launch an integrated campaign “We are all drivers” that aims to capture the spirit of Hong Kong through the symbol of racing.
