Rise of the chatbots
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Produced By
Adrian Tse
Date
June 14 2017
HONG KONG - We made a short film about the rise of chatbots, covering chatbot adoption, cultural barriers, opportunities and how brands can use them to drive business.
We got inspired to make this video after we recently built a chatbot for an internal two-day, regional leadership meeting held at the TBWA\Hong Kong office.
Leaders from across TBWA\Asia Pacific flew to Hong Kong for the occasion. We designed the chatbot to help them "get through the meeting" in a tongue-in-cheek manner.
For example, the chatbot gave the leaders suggestions on where to party in Hong Kong and advice on how to sound smart and inspirational during the meeting itself. The chatbot served up memes and quotes from Jean Marie Dru and Lee Clow (two huge, God-like figures in the TBWA\ universe) during the chatbot conversation, which took place on Facebook Instant Messenger.
If you’d like to learn more about chatbots and how you can use them to drive business, get in touch with us at TBWA\Hong Kong.
The video features:
Philip Brett, chief operating officer, TBWA\Worldwide
Dan Paris, business director, TBWA\Asia Pacific
Renuka Marshall, managing director, TBWA\Sri Lanka
Nin Visudhipol, chairman, TBWA\Thailand
Tuomas Peltoniemi, president, innovation director, TBWA\DAN Asia Pacific
Chris Iki, chief operating officer, TBWA\Hakuhudo
Govind Pandey, CEO, TBWA\India
Soum Banjaree, CEO, TBWA\Indonesia
Tan Nguyen, managing director, TBWA\Vietnam
Ara Hampartsoumian, managing director, TBWA\Singapore
Portia Catuira, manging director, TBWA\Philippines
Aaron Cowie, CEO, TBWA\Malaysia