Joanne has been with TBWA Group for 18 years. As CEO, Joanne is responsible for leading the day to day running of TBWA offices in Greater China. Prior to this, she was Managing Director of TBWA Hong Kong, driving growth and performance, as well as leading key network and local clients. Joanne built TBWA Hong Kong to become a consistently named top creative and digital agency, known for it’s strategic thinking, strong integration and digital innovation. Before landing at TBWA Hong Kong, Joanne spent seven years with the Group in Singapore in brand leadership and business development roles.
Prior to joining the creative industry, Joanne worked for Hyatt International and Banyan Tree Hotels & Resorts in senior marketing communication roles across Hong Kong, Macau, Thailand and Singapore. Born in Macau, she grew up living between Asia and Australia.