In 2012, TBWA's Digital Arts Network (DAN) was launched as part of TBWA\Hong Kong. DAN quickly became a world-class digital agency, earning a reputation for industry innovation and winning new business at both a global and local level. DAN’s key role in TBWA’s vision is to bring infectious brand ideas to life through technology innovation, exploration, and service design. Whether clients come through TBWA or DAN, they can be assured of strategic brand thinking with deep digital expertise. Our DAN SMArts (Social Media Arts) Lab is a pioneer of social media models for real time marketing.
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